CASE STUDIES – How Mascot Design Can Accelerate Awareness Campaign for IPOS Intellectual Property Office of Singapore
CLIENT
IPOS Intellectual Property Office of Singapore
Auxmedia x Liek Design
DELIVERABLES
Mascot Design, Mascot Style Guide, Content Creations, Comics
CHALLENGES
The HIP mascot aims to raise awareness about correct and incorrect practices of copyrights and trademarks among children in schools. It should embody childlike qualities to effectively connect with and educate the young audience.
OUTCOME
Successfully captured more attention from the young audiences and exponential increase in interests to learn about the correct and incorrect practices of copyrights and trademarks in schools.
WHAT HAPPENED?
Successfully captured attention from the young audiences and increased interests to learn about copyrights and trademarks.
Impact by the numbers
INCREASE IN EYEBALLS (%)
DROP IN BOUNCE RATE (%)
INCREASE IN COMIC VIEWS (%)
INCREASE IN DELIGHT (%)
Phase 1: The Brand Discovery
During the Brand Discovery session for an awareness campaign such as IPOS copyrights and trademarks, we will cover topics such as positioning, identifying your ideal target audiences, concept development ideas for the mascot designs and comics. This is going to be a thorough project briefing.
Phase 2: Concept Development
The Presentation. It’s time for the ideations to take form and shape. Proposing designs for Main Mascot and the sidekick character. Followed by the art directions for the comics.
Phase 3: Comics
From designs to comics.
Phase 4: Launch
Seeing happy faces of the young learners.
Accelerated awareness about the correct and incorrect practices of copyrights and trademarks among children in schools
The mascot and the comics are widely distributed to schools and across the awareness campaign’s social media platform, to capture more attention from audiences and lots of delight.
