USING SUN TZU’S ART OF WAR
Our team specializes in creating iconic brands that capture attention, build trust, and drive revenue growth for established businesses poised for market expansion.
We’ll transform your brand and website into a high converting branded website. Out-win your competitors, today.
updated: 1 November 2024
Dear Business Builders,
Scaling an established company isn’t easy. Turning it into the one and only brand that your customers turn to is the hardest.
As your business scales or prepares for it’s next big milestone, does your brand reflect your industry dominance and attract the right partnerships and clients?
Is your branding consistent, or is it outdated and failing to resonate with your target market?
Poor brand positioning can cost you valuable partnerships and customers – now is the time to ensure your brand reflects your business’s true value and market position.
I know this…..because I’ve experienced all of them …
My branding agency, Liek Design, has undergone numerous transformations to become the high-converting, client-generating CASHCOW it is today.
It’s time to INVEST IN YOUR BRAND.
In business, every move counts. While many brand agencies focus on making things “look nice,” I bring a different approach to branding.
I’m not just a brand designer—I’m a brand strategist deeply rooted in the principles of Sun Tzu’s The Art of War. The Art of War is trusted by top business leaders and military strategists alike—from historical figures like Napoleon to CEOs across Asia. Its regarded as the foundation for strategic dominance in any competitive field.
And I’m the only brand strategist who implements these concepts to branding.
My team and I don’t just create visually appealing brands—We craft brands that don’t just survive but dominate.
As a former adjunct lecturer, I’ve seen how branding design and UX/UI methodology are typically taught, and I can tell you—they won’t work.
Why? Because these methodologies only scratch the surface of what true branding is. They focus on aesthetics and user flow but fail to address the deeper, strategic layers.
You’ve likely tried rebrands or marketing efforts that didn’t stick – our process is different. By focusing on both your internal and external brand alignment, we create a brand identity that scales with your growth, resonates in your industry, and positions you as the go-to leader in your market.
We solve the critical issue of brand inconsistency and poor market positioning by delivering a comprehensive, tailored branding solution that goes beyond surface-level fixes.
Branding is a battlefield. It’s about securing your unfair advantage in a world where every competitor is fighting for attention.
When you step into the a battlefield, do you choose a brand designer who makes things look pretty, or do you choose a General who uses time-tested strategies to give you an edge? My approach to branding isn’t about aesthetics alone; it’s about positioning your business as the leader in your field.
Together, we’ll craft a brand and a high converting cashcow website that not only looks great but double sales and out-win your competitors.
Grab a even BIGGER pie of the MARKET!
More sales.
More time.
More time with your family.
The question is: Do you want to blend in, or do you want to conquer?
I wish you and your business tremendous growth and success.
CY
/ Brand Strategy Consultant
/ Founder of LIEK DESIGN and AI AUTO NOW app
/ Former Adjunct Lecturer on Branding, Marketing and Digital Media
“Your brand is the single most important investment you can make in your business.”
Steve Forbes
OUR PROCESS
Our Proven 6-Step Branding Process:
01
Brand Audit:
We begin by conducting a detailed audit of your current brand to identify gaps in consistency, messaging, and market positioning. This gives us clear understanding of where improvements are needed.
02
In-Depth Market Research & Competitive Analysis:
We dive deep into your industry landscape to uncover key market trends, audience insights, and competitive positioning, ensuring your brand stands out.
03
Strategic Brand Positioning:
Using insights from the audit and analysis, we develop a positioning strategy that differentiates your brand and aligns with your business goals.
04
Logo Designs & Visual Identity
We design a distinctive visual identity that reflect your company’s values and resonate with your target audience.
05
Brand Messaging
We craft clear, strategic brand messaging that reflects your core values and resonates with your audience. Our approach combines storytelling with market insights to create a unified voice, building trust and giving you a competitive edge across all channels.
06
Ongoing Optimization
As your business grows, we continuously refine your brand to maintain relevance, keeping it strong and impactful in an ever-changing market.
WE TRANSFORM YOUR BRAND INTO A POWERFUL ASSET WITH STRATEGIC BRAND POSITIONING AND COHESIVE DESIGN.
STEP-BY-STEP WITH YOU
One thing at a time, we will guide you throughout our streamlined process, to grow your business with confidence.
Beyond branding, your business requires a high-converting website, effective sales funnels, and AI automation. These are essential investments to thrive in the digital era.
“WE SELL, OR ELSE”
DAVID OGILVY
“Father of Advertising”
DONE FOR YOU
OUR OFFERING
ELEVATE YOUR BRAND WITH STRATEGIES DESIGNED TO DOMINATE YOUR MARKET
Dominate your market with a brand identity designed to lead, captivate your audience, and drive growth at every stage.
BRANDING FOR BUSINESS GROWTH
HIGH CONVERTING BRANDED WEBSITE DESIGN
AI AUTOMATION APP FOR BUSINESS
Your Next Step:
BOOK A FREE 20mins BRAND & WEBSITE AUDIT CONSULTATION
Worth: US$399/hr
This time limited offer will only last till the end of the month.
WHAT YOU GET FROM THE CONSULTATION: A Ready To Start Blueprint To Grow Your BRAND and WEBSITE. This is customized just for your business.
WHO IS THIS FOR? You are committed to growing your business
DO NOT APPLY, If you are in “Information gathering mode”, and not serious about growing revenue in the next 6 months.
If you qualify, you’ll receive our invitation to book for the consultation.
TESTIMONIAL (spotlight)
``CY did an outstanding job creating a mascot and logo for our aesthetic clinic. Their designs perfectly reflect our clinic's personality and appeal to our target audience. Additionally, they developed a website with a sales landing page that effectively promotes our products and boosts conversions.``
Joanne - Aesthetic Clinic Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased VIP Custom Branding and Website Design”
0
YEARS OF SERVICE
0
SATISFIED CLIENTS (%)
0
REVENUE GENERATED ($MIL)
CLIENTS
If we are good enough for them, we are good for you too.
OUR FOUNDER HAS BEEN FEATURED IN
Featured and published by global curators and editors, who have seen it all.
“Mascot Design” by SP Sendpoints
“Brands With Characters” by Basheer
“Vectorism” by Gingko Press
“3×3 Illustration Professional Show Annual 8”
“Noise” by National Arts Council
“BigUp Magazine Interview”
TESTIMONIALS
What they say about us,
in our 15 years journey, and counting …
``Our hospital's mascot was created by CY, whom we discovered through her interviews in design books where she was featured. We decided to work with her after two previous designers didn't quite meet our expectations. CY was fantastic, guiding us smoothly from the initial onboarding process all the way to the final design. She communicates well throughout, making the experience enjoyable and successful.``
Frankie.T
⭐️⭐️⭐️⭐️⭐️ “Purchased Mascot Design Suite”
``We've continued with their AI AUTO NOW’s lead generation automation beyond the initial free subscription that came with our VIP Custom web design package. This service has greatly enhanced both the quantity and quality of our leads. The process was seamless, and our conversion rates have at least doubled. Beyond our expectations…``
Eunice Lim - Clinic Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased VIP Custom Branding and Website Design”
``They have given us exponential growth in sales after their ``Brand Therapy`` transformation for our decades old family business. It's worth the investment totally. Thank you for convincing us to take up re-brand package.``
Jason Smith - Business Owner
⭐️⭐️⭐️⭐️⭐️``Purchased Small Business Re-Branding Pack``
``Liek Design did a revamp on our logo and especially on optimizing our website's sales funnel. We've seen a noticeable boost in conversions thanks to their work. We continued to subscribe to their AI AUTO NOW app to utilise on the lead generation feature.``
Mel Meyers - Property Agency Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased VIP Custom Branding and Website Design”
``LIek design did a fantastic job for our law firm’s overall brand identity and website landing page. The result is a cohesive brand presence that resonates with our audience and drives engagement. The team was attentive throughout the process, delivering exceptional results. We are currently trying out their AI automation app now. So far the quality of the lead generation has been satisfactory.``
Benjamin - Law Firm Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased VIP Custom Branding and Website Design”
``CY did an outstanding job creating a mascot and logo for our aesthetic clinic. Their designs perfectly reflect our clinic's personality and appeal to our target audience. Additionally, they developed a website with a sales landing page that effectively promotes our products and boosts conversions.``
Joanne - Aesthetic Clinic Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased VIP Custom Branding and Website Design”
``We recently partnered with Liek Design to design a mascot and redesign our logomark, and the results were fantastic. Their team showed incredible creativity, professionalism, and attention to detail. They truly understood our brand and delivered designs that perfectly capture our vision. Communication was seamless, and they ensured we were satisfied at every stage. We highly recommend this agency for their expertise and dedication. Thank you for an outstanding job!``
Lorene - Regional Marketing Manager
⭐️⭐️⭐️⭐️⭐️ “Purchased Mascot Design Suite and Brand Therapy Plus”
``Liek Design did an amazing job on our company’s logomark and website landing page! They captured our brand perfectly, with creative designs and attention to detail. The team was responsive, professional, and went above and beyond to exceed our expectations. They also provided very valuable SEO cheatsheet and branding hacks charts. Highly recommended!``
Amber Teo - Auditing Firm Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased VIP Custom Branding and Website Design”
``Liek Design has helped our business owners re-brand and streamline their ideal clients. It's a privilege to work with them, as they combines design with the practicality of branding needs in today's world.``
Louise Collins - Director at Media Interactiv
⭐️⭐️⭐️⭐️⭐️ ``Purchased Corporate Branding Pack``
``Liek Design has a unique combination of skills, extraordinary design ability combined with excellent client management skills.``
Jasmine Yeow - Curator, copywriter, teacher
⭐️⭐️⭐️⭐️⭐️ ``Purchased Content Creations Pack``
HOW TO DOMINATE YOUR MARKET
How to
Outsmart
Outpace
Outperform
01
Know Yourself and Your Enemy
“If you know the enemy and know yourself, you need not fear the result of a hundred battles.”
Understand both your brand’s strengths and weaknesses, as well as your competitors’.
Conduct thorough brand audits and competitor analysis to gain a strategic advantage.
02
Strategy Over Tactics
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Don’t chase trends without a solid brand foundation.
Align your marketing efforts with your long-term vision.
Build a strategy first, then execute tactics that support it.
03
The Importance of Adaptability
“In the midst of chaos, there is also opportunity.”
Market conditions can change rapidly.
Be flexible and adjust your brand strategy as needed to take advantage of emerging opportunities or shifts in customer behavior.
04
Winning Without Fighting
“The supreme art of war is to subdue the enemy without fighting.”
Curious about Strategies 4-8?
THE STRATEGY
STOP SELLING!
DO NOT RUSH THE SALE… CREATE A WIDE FUNNEL.
WHY?
Focus on developing multiple channels of content that provide value: for example, blogs, tutorial videos, podcasts and the like. Give your customers time to develop a connection with your business, particularly if what you sell is pricey or complex. (ehem.. like ours..)
BUILD TRUST FIRST.
The success of branding, lies in building trust.
TURN BROWSERS INTO CUSTOMERS, CLIENTS
HOW?
Move these potential customers UP the pyramid faster.
The key here is to teach your potential customers or prospects what they need to know to make a smart buying decision and position your solution as the obvious choice.
WHEN THE TIME COMES, THEY WILL BUY FROM YOU.
YOUR OUTCOME
YOUR REVIVED BRAND
After our Supreme Brand Therapy
You get a clean and elevated brand presence.
Your customers and new customers see your brand as more sexy and appealing than your competitors.
Your customers have more trust in your brand, and hence more willing to click on your CTA (Call to action button)
With your new high converting branded website, you attract your customers like a magnet.
GENERATE MORE LEADS AND CLOSE MORE CLIENTS, TODAY.
Your Next Step:
BOOK A FREE 20mins BRAND & WEBSITE AUDIT CONSULTATION
Usual Price: US$399/hr
This time limited offer will only last till the end of the month.
If you qualify, you’ll receive our invitation to book for the consultation.
“Not taking risks is the biggest risk of all.”
ALL SUCCESSFUL ENTREPRENEURS KNOW THIS
SO WHAT ARE YOU WAITING FOR?
Waiting for your competitors to convert more and more customers, clients?
Every minute and hour, they are closing deals.
There’s no stagnation, when you do not take action, your business decline…
In business, you’re either going up or down.
We’ve helped numerous individuals like yourself in achieving successful branding and money-generating machine websites.
It’s your choice.
The question is: Do you want to blend in, or do you want to conquer?
TIME LIMITED FREE 20mins BRAND & WEBSITE AUDIT CONSULTATION ENDS THIS MONTH.
DONE FOR YOU
OUR OFFERING
WE ELEVATE BRANDS AND DESIGN WEBSITES THAT 2X SALES WORKS 24/7 FOR YOUR BUSINESS
BRANDING FOR BUSINESS GROWTH
HIGH CONVERTING BRANDED WEBSITE DESIGN
AI AUTOMATION APP FOR BUSINESS
Your Next Step:
BOOK A FREE 20mins BRAND & WEBSITE AUDIT CONSULTATION
Usual Price: US$399/hr
This time limited offer will only last till the end of the month.
WHAT YOU GET FROM THE CONSULTATION: A Ready To Start Blueprint To Grow Your BRAND and WEBSITE. This is customized just for your business.
WHO IS THIS FOR? You are committed to growing your business
DO NOT APPLY, If you are in “Information gathering mode”, and not serious about growing revenue in the next 6 months.
If you qualify, you’ll receive our invitation to book for the consultation.
FAQ
Frequently Asked Questions
1. What sets Liek Design apart from other branding and website design agencies?
At Liek Design, we don’t just design websites and logos—we position your brand strategically in the marketplace.
Guided by principles from Sun Tzu’s The Art of War, we help you gain an unfair advantage over your competition and position your brand to dominate the market.
Our holistic approach combines branding, web design, and AI automation, tailored to drive real business growth, not just visual appeal.
You can explore our list of clients, featured-in, recognitions, and detailed case studies that showcase the success stories of businesses we’ve worked with.
If we are good enough for these clients, we are good for you too.
2. How does your branding process work?
Our Proven 6-Step Branding Process:
1. Brand Audit:
We begin by conducting a detailed audit of your current brand to identify gaps in consistency, messaging, and market positioning. This gives us clear understanding of where improvements are needed.
2. In-Depth Market Research & Competitive Analysis:
We dive deep into your industry landscape to uncover key market trends, audience insights, and competitive positioning, ensuring your brand stands out.
3. Strategic Brand Positioning:
Using insights from the audit and analysis, we develop a positioning strategy that differentiates your brand and aligns with your business goals.
4. Logo Designs & Visual Identity
We design a distinctive visual identity that reflect your company’s values and resonate with your target audience.
5. Brand Messaging
we craft clear, strategic brand messaging that reflects your core values and resonates with your audience. Our approach combines storytelling with market insights to create a unified voice, building trust and giving you a competitive edge across all channels.
6. Ongoing Optimization:
As your business grows, we continuously refine your brand to maintain relevance, keeping it strong and impactful in an ever-changing market.
3. What makes your websites “high-converting”?
We focus on turning browsers into customers. While typical web designer geeks tout features like UX design, seamless navigation, and SEO, we go further.
At Liek Design, we apply strategies from The Art of War to your brand, enabling you to dominate your market. With a dedicated 24/7 AI Sales-person nurturing leads and close sales even while you sleep.
4. How long does a branding and web design project typically take?
A complete branding and website transformation usually takes 4-8 weeks. This includes the phases of discovery, strategy development, design, and launch. More complex projects involving AI automation or custom integrations may take longer, but we’ll give you a clear timeline upfront.
5. What kind of businesses do you work with?
We primarily work with established high-growth businesses, positioning ourselves as a trusted partner in their journey.
However, we also collaborate with ambitious startups and businesses eager to scale through a strong brand presence and automation, provided they recognize the importance of investing in these priorities.
Our tailored services are designed to elevate your brand and drive significant growth.
6. What is the investment for a branding or website design project?
Our pricing reflects the strategic level of service we provide.
Branding and website design packages are integrated with AI automation and typically starting at $5,700.
Our lowest offer, “Rent a Website” of $997 is designed for startups and freelancers who are determined to scale their businesses or testing a new business.
For established high-growth businesses, our Supreme Class package is available upon invitation only.
To learn more go to Menu -> Branding or Website Design.
Interested clients should apply for our time-limited free brand and website audit consultation before it ends, to explore how we can support their growth.
7. I’m concerned about the risks of rebranding or revamping my website—will this affect my existing customer base?
Rebranding or revamping your website is a significant step, and we understand your concerns.
At Liek Design, we take a strategic approach to ensure the transition strengthens your brand without alienating your existing customers.
We conduct a thorough analysis of your current brand perception and customer base to retain the elements that resonate with them while enhancing your brand’s appeal to new audiences.
All transitions comes with risk and impact, and this would only be a positive one. Have you seen a successful brand with no evolution of re-branding? Banks have done it, Mercedes too.
The question is: Do you want to blend in, or do you want to conquer.
8. Can your AI automation integrate with my existing website?
AI automation can be seamlessly integrated into your existing website by having your web developer copy and paste the provided API code. This integration enhances user experience and engagement without disrupting your current design.
9. Do you offer ongoing support after the project is completed?
Yes, we offer post-launch support and maintenance services to ensure your website continues to perform at its best. This can include:
• Regular updates and security monitoring
• Performance optimization
• Ongoing AI enhancements and data analysis
• Website scaling as your business grows
We also offer retainer services for long-term partnerships, ensuring that your brand continues to evolve as your business grows.
10. Can you help with paid advertising and content creation?
Absolutely. Beyond branding, web development and AI automation, we offer comprehensive services such as paid ads management and content creation.
To work with us on paid ads and content creation, your business should have some prior experience, whether through managing a few campaigns or collaborating with agencies.
We do not take on clients with no background in these areas or no previous agency experience.
11. Will I need to pay extra for AI automation tools?
Yes, the AI automation for business subscription is billed separately from the website and branding package. The subscription for AI automation tools starts at $97 per month. You can explore the pricing plans on website design page.
12. Can I pay via instalment?
We split project payment into two or three phases, depending on the scale of project. However, we do not provide monthly instalment plans.
Payments can be processed through Stripe, which supports credit card payments, Apple Pay, and PayNow.
13. Can I update my website content or will I need ongoing support?
Our websites are built with user-friendly content management systems (CMS), allowing you to easily update content, images, and products. However, if you prefer ongoing support for updates, optimizations, or new integrations, we offer maintenance and retainer packages tailored to your needs.
14. How do I get started?
To get started, click the “Apply Now” button on our website to fill out a brief questionnaire for our time-limited free consultation.
If you qualify, we’ll invite you to book a session where we can discuss your needs and how we can assist you.
If you’re not ready yet, why not grab a copy of our free e-book.