Turning you from just an option to the only option. Dominate your market, now.
We elevate brands to dominate the market and design websites integrated with AI automation to 2x sales for your business.
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(%) Clients left in a better position than when they first came to us.
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Taught 200+ Entrepreneurs, Designers & Students how to build their online presence and get more clients.
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Of the most in-demand masters of branding with characters.
updated: 11 January 2025
Dear Business Builders,
Growing a business is hard. Turning it into the only brand that your customers turn to is the hardest.
As your business scales or prepares for it’s next big milestone, does your brand reflect your industry dominance and attract the right partnerships and clients?
Is your branding consistent, or is it outdated and failing to resonate with your target market?
Poor brand positioning can cost you valuable partnerships and customers – now is the time to ensure your brand reflects your business’s true value and market position.
I know this…..because I’ve experienced all of them …
My branding agency has undergone numerous transformations to turn website browsers into clients.
It’s time to INVEST IN YOUR BRAND.
While many brand agencies focus on making things “look nice,” my team and I don’t just create visually appealing brands—
We craft brands that don’t just survive but dominate.
You’ve likely tried rebrands or marketing efforts that didn’t stick – our process is different.
We solve the critical issue of brand inconsistency and poor market positioning by delivering a comprehensive, tailored branding solution that goes beyond surface-level fixes.
Branding is a battlefield. It’s about securing your unfair advantage in a world where every competitor is fighting for attention.
When you step into the a battlefield, do you choose a brand designer who makes things look pretty, or do you choose a General who uses time-tested strategies to give you an edge?
Together, we’ll craft a brand that not only looks great but double sales and dominate the market.
Grab a even BIGGER pie of the MARKET!
The question is: Do you want to blend in, or do you want to conquer?
I wish you and your business tremendous growth and success.
CY
/ Brand Strategy Consultant
/ Founder of LIEK DESIGN and AI AUTO NOW app
/ Former Adjunct Lecturer on Branding, Marketing and Digital Media
/ Brand Mascot Master
“Your brand is the single most important investment you can make in your business.”
Steve Forbes
DONE FOR YOU
OUR OFFERING
Your Next Step:
BOOK A FREE 15 mins BRAND & WEBSITE AUDIT CONSULTATION
Usual Price: US$399/hr
This time limited offer will only last till the end of the month.
WHAT YOU GET FROM THE CONSULTATION: A customised solution to your brand or website problem.
WHO IS THIS FOR? You want to know if we are a good fit to grow your business with you.
ALREADY HAVE A PROJECT BRIEF FOR US? You will need to fill up the booking form as well. Be specific.
If you qualify, you’ll receive our invitation to book for the consultation.
TESTIMONIAL (spotlight)
“Liek Design did a fantastic job for revamping our brand and transforming our website's landing page. We've seen a noticeable boost in conversion rates thanks to their work. Our cash cow is generating 24/7 even when we're asleep now!”
⭐️⭐️⭐️⭐️⭐️
Mel Meyers - Business Owner
``Purchased Premium Branded High Converting Website Design”
CLIENTS
If we are good enough for them, we are good for you too.
OUR FOUNDER HAS BEEN FEATURED IN
Featured and published by global curators and editors, who have seen it all.
“Mascot Design” by SP Sendpoints
“Brands With Characters” by Basheer
“Vectorism” by Gingko Press
“3×3 Illustration Professional Show Annual 8”
“Noise” by National Arts Council
“BigUp Magazine Interview”
TESTIMONIALS
What they say about us,
in our 15 years journey, and counting …
``Our hospital's mascot was created by CY, whom we discovered through her interviews in design books where she was featured. We decided to work with her after two previous designers didn't quite meet our expectations. CY was fantastic, guiding us smoothly from the initial onboarding process all the way to the final design. She communicates well throughout, making the experience enjoyable and successful.``
Frankie.T
⭐️⭐️⭐️⭐️⭐️ “Purchased Mascot Design Suite”
``We've continued with their AI AUTO NOW’s lead generation automation beyond the initial free subscription that came with our VIP Custom web design package. This service has greatly enhanced both the quantity and quality of our leads. The process was seamless, and our conversion rates have at least doubled. Beyond our expectations…``
Eunice Lim - Clinic Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased VIP Custom Branding and Website Design”
``They have given us exponential growth in sales after their ``Brand Therapy`` transformation for our decades old family business. It's worth the investment totally. Thank you for convincing us to take up re-brand package.``
Jason Smith - Business Owner
⭐️⭐️⭐️⭐️⭐️``Purchased Small Business Re-Branding Pack``
``Liek Design did a revamp on our logo and especially on optimizing our website's sales funnel. We've seen a noticeable boost in conversions thanks to their work. We continued to subscribe to their AI AUTO NOW app to utilise on the lead generation feature.``
Mel Meyers - Property Agency Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased VIP Custom Branding and Website Design”
``LIek design did a fantastic job for our law firm’s overall brand identity and website landing page. The result is a cohesive brand presence that resonates with our audience and drives engagement. The team was attentive throughout the process, delivering exceptional results. We are currently trying out their AI automation app now. So far the quality of the lead generation has been satisfactory.``
Benjamin - Law Firm Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased VIP Custom Branding and Website Design”
``CY did an outstanding job creating a mascot and logo for our aesthetic clinic. Their designs perfectly reflect our clinic's personality and appeal to our target audience. Additionally, they developed a website with a sales landing page that effectively promotes our products and boosts conversions.``
Joanne - Aesthetic Clinic Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased VIP Custom Branding and Website Design”
``We recently partnered with Liek Design to design a mascot and redesign our logomark, and the results were fantastic. Their team showed incredible creativity, professionalism, and attention to detail. They truly understood our brand and delivered designs that perfectly capture our vision. Communication was seamless, and they ensured we were satisfied at every stage. We highly recommend this agency for their expertise and dedication. Thank you for an outstanding job!``
Lorene - Regional Marketing Manager
⭐️⭐️⭐️⭐️⭐️ “Purchased Mascot Design Suite and Brand Therapy Plus”
``Liek Design did an amazing job on our company’s logomark and website landing page! They captured our brand perfectly, with creative designs and attention to detail. The team was responsive, professional, and went above and beyond to exceed our expectations. They also provided very valuable SEO cheatsheet and branding hacks charts. Highly recommended!``
Amber Teo - Auditing Firm Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased VIP Custom Branding and Website Design”
``Liek Design has helped our business owners re-brand and streamline their ideal clients. It's a privilege to work with them, as they combines design with the practicality of branding needs in today's world.``
Louise Collins - Director at Media Interactiv
⭐️⭐️⭐️⭐️⭐️ ``Purchased Corporate Branding Pack``
``Liek Design has a unique combination of skills, extraordinary design ability combined with excellent client management skills.``
Jasmine Yeow - Curator, copywriter, teacher
⭐️⭐️⭐️⭐️⭐️ ``Purchased Content Creations Pack``
“WE SELL, OR ELSE”
DAVID OGILVY
“Father of Advertising”
STEP-BY-STEP WITH YOU
One thing at a time, we will guide you throughout our streamlined process, to grow your business with confidence.
Is Your Brand Blending In With The Rest Without A Brand Mascot?
Brands often struggle to stand out and connect emotionally with audiences in a crowded market.
Traditional visual identities lack the warmth and relatability needed to foster loyalty.
A well-designed brand mascot can humanize the brand, create a memorable persona, and enhance engagement across platforms, but it must align with the brand’s values and adapt seamlessly to diverse campaigns.
YOUR UNFAIR ADVANTAGE
Benefits Of Using A Brand Mascot?
1. Instant Recognition:
A memorable mascot makes your brand stand out in a crowded market, becoming your signature identity.
2. Emotional Connection:
Mascots evoke emotions, creating stronger bonds with customers and enhancing brand loyalty.
3. Versatile Marketing Tool:
From digital ads to packaging, mascots seamlessly adapt to multiple platforms to boost engagement.
4. Proven ROI Booster:
Brands with mascots see increased visibility, trust, and sales—giving you an unfair advantage.
SUCCESS STORIES FROM OUR CLIENTS
Case Studies: Success Stories
After our Brand Mascot Design Suite (Premium)
1. How A Revamped Mascot Design Modernize And Boost Brand Presence
Client: Union Energy Pte Ltd
Result: A modernized brand mascot design that continues to move with time, without alienating loyal customers who have grown attached to the original mascot. Delighted client. How do we know? Client comes back to you for more…
2. How Website Design Integrated With AI Automation Drives ROI For Aesthetic Clinic
Client: Hubsch
Result: A branded identity design and high converting website for the aesthetic clinic. Fully integrated with AI Automation to drive ROI.
3. Why Elevate Your Brand and Differentiate Your Business From The Rest, Can Dominate The Market in 2025
Client: Dreambox
Result: Imagine your premium, high ticket clients entering your branded office with stunning illustrations depicting your business with flair. This project was featured in more than one publications, globally. One of which is featured in Basheer’s Brands with Characters.
Your Brand Could Be Next! Book a Consultation Now.
YOUR OUTCOME
YOUR REVIVED BRAND
After our Supreme Brand Therapy
You get an elevated brand presence.
Your customers and new customers see your brand as more sexy and appealing than your competitors.
Your inbox is full of messages from ideal clients who genuinely connect with your story and mission.
Your customers have more trust in your brand, and hence more willing to click on your CTA (Call to action button)
With your new high converting branded website, you attract your customers like a magnet.
GENERATE MORE LEADS AND CLOSE MORE CLIENTS, TODAY.
“Not taking risks is the biggest risk of all.”
ALL SUCCESSFUL ENTREPRENEURS KNOW THIS
SO WHAT ARE YOU WAITING FOR?
Without a powerful branding, businesses risk being forgettable in a crowded market.
Competitors with strong branding can easily overshadow you, capturing market attention and leaving your brand struggling to stay relevant.
Over time, this lack of differentiation can lead to stagnant growth, reduced customer retention, and missed revenue opportunities.
We’ve helped numerous individuals like yourself in achieving successful branding and money-generating machine websites.
It’s your choice.
The question is: Do you want to blend in, or do you want to conquer?
DONE FOR YOU
OUR OFFERING
Your Next Step:
BOOK A FREE 15 mins BRAND & WEBSITE AUDIT CONSULTATION
Usual Price: US$399/hr
This time limited offer will only last till the end of the month.
WHAT YOU GET FROM THE CONSULTATION: A customised solution to your brand or website problem.
WHO IS THIS FOR? You want to know if we are a good fit to grow your business with you.
ALREADY HAVE A PROJECT BRIEF FOR US? You will need to fill up the booking form as well. Be specific.
If you qualify, you’ll receive our invitation to book for the consultation.
FAQ
Frequently Asked Questions
What sets Liek Design apart from other branding and website design agencies?
At Liek Design, we don’t just design websites and logos—we position your brand strategically in the marketplace.
Guided by principles from Sun Tzu’s The Art of War, we help you gain an unfair advantage over your competition and position your brand to dominate the market.
Our holistic approach combines branding, web design, and AI automation, tailored to drive real business growth, not just visual appeal.
You can explore our list of clients, featured-in, recognitions, and detailed case studies that showcase the success stories of businesses we’ve worked with.
If we are good enough for these clients, we are good for you too.
How does your branding process work?
Our Proven 6-Step Branding Process:
1. Brand Audit:
We begin by conducting a detailed audit of your current brand to identify gaps in consistency, messaging, and market positioning. This gives us clear understanding of where improvements are needed.
2. In-Depth Market Research & Competitive Analysis:
We dive deep into your industry landscape to uncover key market trends, audience insights, and competitive positioning, ensuring your brand stands out.
3. Strategic Brand Positioning:
Using insights from the audit and analysis, we develop a positioning strategy that differentiates your brand and aligns with your business goals.
4. Logo Designs & Visual Identity
We design a distinctive visual identity that reflect your company’s values and resonate with your target audience.
5. Brand Messaging
we craft clear, strategic brand messaging that reflects your core values and resonates with your audience. Our approach combines storytelling with market insights to create a unified voice, building trust and giving you a competitive edge across all channels.
6. Ongoing Optimization:
As your business grows, we continuously refine your brand to maintain relevance, keeping it strong and impactful in an ever-changing market.
Why does my brand need a mascot?
Mascots provide a humanized identity for your brand, making it relatable, engaging, and memorable.
What industries benefit from brand mascots?
Almost any industry—from tech and education to retail and food—can leverage mascots to enhance branding.
What makes you the most in-demand Brand Mascot Master?
It’s simple to find illustrators to create a logomark or a static, one-sided character. But designing a brand mascot is a different challenge—it needs to look perfect from every angle and in any pose, a full 360-degree concept. While you could hire a cartoonist, their work often leans more toward cartoonish styles that may not align with a brand’s identity.
Master-level brand mascot designers are exceptionally rare. CY, our founder, is one of those few. With expertise that blends branding strategy, design, trends, marketing insights, and character creation, CY delivers mascots that not only look incredible but also resonate deeply with your brand’s vision and audience.
What makes your websites “high-converting”?
We focus on turning browsers into customers. While typical web designer geeks tout features like UX design, seamless navigation, and SEO, we go further.
At Liek Design, we apply strategies from The Art of War to your brand, enabling you to dominate your market. With a dedicated 24/7 AI Sales-person nurturing leads and close sales even while you sleep.
How long does a branding and web design project typically take?
A complete branding and website transformation usually takes 4-8 weeks. This includes the phases of discovery, strategy development, design, and launch. More complex projects involving AI automation or custom integrations may take longer, but we’ll give you a clear timeline upfront.
What kind of businesses do you work with?
We primarily work with established high-growth businesses, positioning ourselves as a trusted partner in their journey.
However, we also collaborate with ambitious startups and businesses eager to scale through a strong brand presence and automation, provided they recognize the importance of investing in these priorities.
Our tailored services are designed to elevate your brand and drive significant growth.
What is the investment for a branding or website design project?
Our pricing reflects the strategic level of service we provide.
Branding and website design packages are integrated with AI automation and typically starting at $5000.
Our lowest offer, “Ai Employee Website” of $2997 is designed for startups and freelancers who are determined to scale their businesses or testing a new business.
For established high-growth businesses, our Supreme Class package is available upon invitation only.
To learn more go to Menu -> Branding or Website Design.
Interested clients should book our time-limited free brand and website audit consultation before it ends, to explore how we can support their growth.
I’m concerned about the risks of rebranding or revamping my website—will this affect my existing customer base?
Rebranding or revamping your website is a significant step, and we understand your concerns.
At Liek Design, we take a strategic approach to ensure the transition strengthens your brand without alienating your existing customers.
We conduct a thorough analysis of your current brand perception and customer base to retain the elements that resonate with them while enhancing your brand’s appeal to new audiences.
All transitions comes with risk and impact, and this would only be a positive one. Have you seen a successful brand with no evolution of re-branding? Banks have done it, Mercedes too.
The question is: Do you want to blend in, or do you want to conquer.