Casestudy: Process of How A Revamped Mascot Design Modernize and Boost Brand Presence

 

CLIENT

Union Gas

Union Energy Pte Ltd

 

DELIVERABLES

Revamp Mascot Design, Mascot Design Suite, Mascot Style Guide, Turntable, Sticker Emoticons

 

CHALLENGES

Revamping and modernizing a mascot design presents several challenges that require a delicate balance between innovation and brand continuity.

One of the primary challenges is preserving the mascot’s original essence and emotional connection with the audience while updating its appearance to align with contemporary aesthetics. This involves meticulous research into the brand’s history, target audience, and market trends to ensure that the new design resonates with both existing and potential customers.

Additionally, there’s the challenge of incorporating new design elements, such as more vibrant colors or a sleeker look, without alienating loyal customers who have grown attached to the original mascot.

The redesign process also demands a careful consideration of scalability and versatility, ensuring the new mascot functions well across various platforms and media, from digital to print.

 

OUTCOME

A modernized mascot design that continues to move with time, without alienating loyal customers who have grown attached to the original mascot. Delighted client. How do we know? Client comes back to you for more…

Phase 1: The Brand Discovery

During the Brand Discovery session, we will cover topics such as positioning, identifying who are the mascot for, concept development ideas for the mascot designs. This is going to be a thorough project briefing.

One of the primary challenges is preserving the mascot’s original essence and emotional connection with the audience while updating its appearance to align with contemporary aesthetics. This involves meticulous research into the brand’s history, target audience, and market trends to ensure that the new design resonates with both existing and potential customers.

Additionally, there’s the challenge of incorporating new design elements, such as more vibrant colors or a sleeker look, without alienating loyal customers who have grown attached to the original mascot.

Phase 2: Concept Development

The redesign process also demands a careful consideration of scalability and versatility, ensuring the new mascot functions well across various platforms and media, from digital to print.

The Presentation. It’s time for the ideations to take form and shape. Proposing designs for the Revamped Mascot. Followed by gathering feedbacks for refinement.

Phase 3: Content Creations

Turning designs into poses and emoticon stickers for marketing collateral and online messaging use. Definitely across all the brand’s social media platforms.