CASE STUDIES – Logomark, Mascot and Brand Identity Design
CLIENT
Waggy Whisk
A new startup that offers fresh daily-made desserts and customizable tiramisu. Targeting the local market.
DELIVERABLES
Stop Motion Reel, Logomark Design, Mascot Design, Brand Identity Design, Brand Guidelines (Brand Style Guide), Brand Discovery and Positioning, Content Creations
CHALLENGES
This stop-motion video reel is designed to promote Waggy Whisk’s “Customize Your Own Tiramisu.” It creatively uses tiramisu ingredients to playfully showcase the process of making this delightful dessert.
OUTCOME
Accelerated brand’s online presence and captured more attention from audiences across the brand’s social media platforms. Exponential increase in conversion rates for the startup, Waggy Whisk.
WHAT HAPPENED?
Exponential increase in webpage views, organic traffic and social media platforms’ audiences.
Phase 1: The Brand Discovery
During the Brand Discovery session, we covered topics such as brand positioning, identifying your ideal clients, analyzing your competitors’ marketing collaterals, and discussing brand strategy, among other elements. This is going to be a thorough project briefing.
Phase 2 – 3: Concept Development – Filming
The design phase. Scripting, storyboarding scene-by-scene, lighting setup and staging. Preparing all the ingredients for tiramisu making and start filming frame by frame. Lastly, edit and add a relevant background music that’s elegant and sophisticated, for the brand Waggy Whisk.
