CASE STUDIES – Logomark, Mascot and Brand Identity Design

CLIENT

Waggy Whisk

A new startup that offers fresh daily-made desserts and customizable tiramisu. Targeting the local market.

DELIVERABLES

Logomark Design, Mascot Design, Brand Identity Design, Brand Guidelines (Brand Style Guide), Brand Discovery and Positioning, Content Creations

CHALLENGES

Create a distinctive online presence for Waggy Whisk by developing a unique brand identity that stands out. Design a memorable mascot as part of the logomark, ensuring the brand is easily recognizable. Focus on combining elegant and sophisticated imagery with a cohesive identity design. Incorporate custom-branded photography and video reels to enhance brand recognition and engage effectively with audiences across social media platforms.

OUTCOME

Accelerated brand’s online presence and captured more attention from audiences across the brand’s social media platforms. Exponential increase in conversion rates for the startup, Waggy Whisk.

Phase 1: The Brand Discovery

During the Brand Discovery session, we covered topics such as brand positioning, identifying your ideal clients, analyzing your competitors’ marketing collaterals, and discussing brand strategy, among other elements. This is going to be a thorough project briefing.

Phase 2: Concept Development

The Presentation. It’s time for the ideations to take form and shape. An online presence for Waggy Whisk with a unique brand identity that stands out. We also crafted a memorable mascot as part of the logomark, ensuring the brand is easily recognizable.

Phase 3: The Launch

Focus on combining elegant and sophisticated imagery with a cohesive identity design. Incorporate custom-branded photography and video reels to enhance brand recognition and engage effectively with audiences across social media platforms. Ready for launch.