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(%) Clients left in a better position than when they first came to us.
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Taught 400+ Entrepreneurs, Business Owners, Coaches & Designers how to build their online presence and get more clients.
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Of the most in-demand masters of branding with characters.
FOR BUSINESSES, COACHES, AND ENTREPRENEURS
Strong brand. Right clients. Smart website that sells—even while you sleep.
Dominate your market now!
updated: 16 April 2025
Dear Business Builders,
Struggling with weak branding or a website that doesn’t bring sales?
You need a brand that commands attention and a website that drives sales.
Bad Branding Holds You Back
Your market presence is weak.
Your brand blends in.
Clients aren’t buying.
I get it—I’ve been there. I transformed my own branding agency to turn visitors into paying clients.
With international recognition and experience working with government and big brands, I know what works.
I’ve helped businesses like yours break through and dominate their market.
Branding Is a Battlefield
Your competitors are fighting for attention—80% of sales go to strong brands.
A weak brand costs you sales, partnerships, and growth.
A strong brand makes you the go-to choice.
One Simple, Proven Plan
📅 Book a Call
💬 Tell Us Your Challenges
🚀 Get a Done-For-You Solution – A brand and website built to win.
Success Looks Like This
✅ A strong brand that attracts the right clients.
✅ A smart website that turns visitors into buyers.
Or Stay Stuck…
❌ Keep losing sales.
❌ Stay invisible in the market.
Before: Unnoticed. After: Dominant.
Most agencies make things look nice.
I build brands that win.
I wish you and your business tremendous growth and success.
Your Guide,
CY
/ Brand Strategy Master
/ Former Adjunct Lecturer on Branding, Marketing and Digital Media
BRIEF STORY
WHO IS CY?
CY boasts a solid background with over 15 years of experience in branding, digital marketing and design.
Starting from nothing and without a university degree, CY began working full-time at the young age of 18.
In her 20s, she made the leap into freelancing, gaining recognition for her work from renowned brands and agencies. Her talent caught the attention of global curators and editors, leading to features in prestigious international publications. She eventually founded her own digital branding agency, Liek Design.
She’s currently a brand strategy consultant to business builders, helping entrepreneurs to rebrand their brand presence, build their smart websites and grow faster with AI automation.
In addition, CY is a former adjunct lecturer on branding, marketing and digital media.
Blending both theoretical and practical insights to drive results for clients.
Attract The Right Clients.
CY
/ Brand Strategy Consultant
/ Former Adjunct Lecturer on Branding, Marketing and Digital Media
“Your brand is the single most important investment you can make in your business.”
Steve Forbes
CLIENTS
Trusted by leading brands and government agencies.
RECOGNISED IN INTERNATIONAL DESIGN PLATFORMS
Featured and published by global curators and editors, who have seen it all.
“Mascot Design” by SP Sendpoints
“Brands With Characters” by Basheer
“Vectorism” by Gingko Press
“3×3 Illustration Professional Show Annual 8”
“Noise” by National Arts Council
“BigUp Magazine Interview”
TESTIMONIALS
What they say,
in this 15 years journey, and counting …
``Liek Design helped us refine our brand, and we’ve seen a shift in client engagement ever since.``
Mel Meyers - Business Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased Branding and Website Design”
``CY improved my online brand and fixed up my social media profile. After that, I started seeing a big difference — more of the right clients are messaging me now than before.``
Jasmine Yeow - Coach and copywriter
⭐️⭐️⭐️⭐️⭐️ ``Purchased Brand To Win``
``Beyond our expectations…``
Eunice Lim - Clinic Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased Branding and Website Design”
``We found CY through a design book where she was featured and asked her to create our brand mascot. Two designers before her didn’t get it right, but CY was amazing. She guided us from start to finish and made the whole process smooth and enjoyable.``
Frankie.T - Regional Marketing Manager
⭐️⭐️⭐️⭐️⭐️ “Purchased Brand Mascot Design”
``Before the brand transformation, we didn’t know how to connect with younger customers. After their 'Brand Therapy', our sales grew fast and the business felt refreshed. Totally worth the investment!``
Jason Smith - Business Owner
⭐️⭐️⭐️⭐️⭐️``Purchased Branding and Website Design Pack``
``Our lead quality has improved — more visitors now buy before leaving our site. On Instagram, we now speak directly to our ideal clients. Before, we tried to reach everyone, thinking it would help the business. We were so wrong.``
Benjamin - Business Owner
⭐️⭐️⭐️⭐️⭐️ ``Purchased Branding and Social Media Pack”
“WE SELL, OR ELSE”
DAVID OGILVY
“Father of Advertising”
OFFERING
Choose Your Path to a Winning Brand
Done For You
No time to figure it all out? We’ll build it for you.
BRAND TO WIN
SMART WEBSITE DESIGN
✅ No stress. No guesswork. Just results.
Done With You
60-Min Brand & Website Audit with CY
Which path is right for you? Book a call now.
Your Next Step:
Book A 15 Min Free Call
With The CY Team.
Strong brand. Right clients. Smart website that sells—even while you sleep.
This is not sales call, it’s Clarity Call. Ready to dominate your market?
STEP-BY-STEP WITH YOU
One thing at a time, you are guided throughout a streamlined process, to grow your business with confidence.
“Not taking risks is the biggest risk of all.”
ALL SUCCESSFUL ENTREPRENEURS KNOW THIS
FAQ
Frequently Asked Questions
What sets Liek Design apart from other branding and website design agencies?
At Liek Design, we don’t just design websites and logos—we position your brand strategically in the marketplace.
Guided by principles from Sun Tzu’s The Art of War, we help you gain an unfair advantage over your competition and position your brand to dominate the market.
Our holistic approach combines branding, web design, and AI automation, tailored to drive real business growth, not just visual appeal.
You can explore our list of clients, featured-in, recognitions, and detailed case studies that showcase the success stories of businesses we’ve worked with.
If we are good enough for these clients, we are good for you too.
How does your branding process work?
Our Proven 6-Step Branding Process:
1. Brand Audit:
We begin by conducting a detailed audit of your current brand to identify gaps in consistency, messaging, and market positioning. This gives us clear understanding of where improvements are needed.
2. In-Depth Market Research & Competitive Analysis:
We dive deep into your industry landscape to uncover key market trends, audience insights, and competitive positioning, ensuring your brand stands out.
3. Strategic Brand Positioning:
Using insights from the audit and analysis, we develop a positioning strategy that differentiates your brand and aligns with your business goals.
4. Logo Designs & Visual Identity
We design a distinctive visual identity that reflect your company’s values and resonate with your target audience.
5. Brand Messaging
we craft clear, strategic brand messaging that reflects your core values and resonates with your audience. Our approach combines storytelling with market insights to create a unified voice, building trust and giving you a competitive edge across all channels.
6. Ongoing Optimization:
As your business grows, we continuously refine your brand to maintain relevance, keeping it strong and impactful in an ever-changing market.
What industries benefit from brand mascots?
Almost any industry—from tech and education to retail and food—can leverage mascots to enhance branding.
What makes you the most in-demand Brand Mascot Master?
It’s simple to find illustrators to create a logomark or a static, one-sided character. But designing a brand mascot is a different challenge—it needs to look perfect from every angle and in any pose, a full 360-degree concept. While you could hire a cartoonist, their work often leans more toward cartoonish styles that may not align with a brand’s identity.
Master-level brand mascot designers are exceptionally rare. CY, our founder, is one of those few. With expertise that blends branding strategy, design, trends, marketing insights, and character creation, CY delivers mascots that not only look incredible but also resonate deeply with your brand’s vision and audience.
What makes your websites “high-converting”?
We focus on turning browsers into customers. While typical web designer geeks tout features like UX design, seamless navigation, and SEO, we go further.
At Liek Design, we apply strategies from The Art of War to your brand, enabling you to dominate your market. With a dedicated 24/7 AI Sales-person nurturing leads and close sales even while you sleep.
How long does a branding and web design project typically take?
A complete branding and website transformation usually takes 4 weeks. This includes the phases of discovery, strategy development, design, and launch. More complex projects involving AI automation or custom integrations may take longer, but we’ll give you a clear timeline upfront.
I’m concerned about the risks of rebranding or revamping my website—will this affect my existing customer base?
Rebranding or revamping your website is a significant step, and we understand your concerns.
At Liek Design, we take a strategic approach to ensure the transition strengthens your brand without alienating your existing customers.
We conduct a thorough analysis of your current brand perception and customer base to retain the elements that resonate with them while enhancing your brand’s appeal to new audiences.
All transitions comes with risk and impact, and this would only be a positive one. Have you seen a successful brand with no evolution of re-branding? Banks have done it, Mercedes too.
The question is: Do you want to blend in, or do you want to conquer.