How Mascot Design can help increase attention to open house for Nanyang Polytechnic SEG
To design a mascot to help Nanyang Polytechnic School of Engineering engage with potential new students in open house and generate more attention and interest.
Casestudy: Mascot Design for Open house
CLIENT
Nanyang Polytechnic School of Engineering
DELIVERABLES
Mascot Design, Mascot Style Guide, Discovery, Mascot Variables (each representing one sub-school), Chat Emoticons (Pposes and expressions), Graphic designs for marketing collaterals
CHALLENGES
To design a mascot to help Nanyang Polytechnic School of Engineering engage with potential new students in open house and generate more attention and interest. The mascot needs to be reflect technology and engineering and appeal to the ideal audiences, potential new students.
OUTCOME
Mascot helped to increase school recognition, and draw more attention and audiences, especially during open house.
Our Proposal
The mascot draws inspiration from both the bean and artificial intelligence. The mascot’s took shape of the bean, symbolizing birth and possibilities, and the generation of ideas and innovations from youth. With a futuristic design, the mascot embodies potent features akin to A.I. artificial intelliegence. It’s face screen displays a range of expressive and endearing emotions, cherished by millennials and the alphas. Fueled by curiosity, the mascot constantly generates innovative creations and solutions, serving as an encouraging friend to the youth in nurturing their ideas.
